Hi, I’m Tracy Cupper

I’m a social worker-turned-tech startup executive (Chief Operating Officer/VP of People) that built the People and Operations functions for a successful direct to consumer residential services startup from scratch to exit, including creating day-to-day operations and load-bearing foundational processes, recruiting and hiring, building our People and Operations strategy and departments, leading and facilitating scale and expansion, and building an in-house training center to train interested potential employees along the way.

I’ve hustled, created, and held up the People and Operations elements of a rapid-growth startup business while building alongside an amazing founding and growth team, and I’ve managed through the stress and overwhelm of building a thriving business that moves fast and exceeds the expectations of customers, employees, and stakeholders. I used my Lean Operations background and my social worker people-centered skills and experience to build and scale the business to maximize our social and business impact. I specifically focused on creating a thriving business culture, building foundational work structures that held and evolved the most important parts of the business as we grew and scaled, minimizing the strain and overwhelm on individuals to allow them to do their best work, and instituting business practices that invested in people and prioritized business growth simultaneously. I can show you how to do the same!

In addition to my startup/tech executive experience and skills, I’m also a Licensed Clinical Social Worker, a Board Certified Coach, and Silver Certified in Lean Operations. I offer the unique combination of a people-focused background with an operations executive lens, and my skills in both areas make me well-positioned to assist you with business growth, Operations and People process and gap analysis, change management, leadership, and strategic planning. Let’s get started!

Testimonials

“Tracy has an incredible way of creating a safe, welcoming space that brings out the best in me. Every session leaves me feeling more grounded, focused, and ready to take the next step forward. She’s an amazing coach who truly meets you where you are and helps you grow from there.”

—Christina M., Executive Coaching Client

“Tracy’s coaching has truly elevated my life, inside and outside of work. She seems to always know exactly what to ask and when to ask it. I can’t recommend her enough!”

—--Nicole L., Executive Coaching Client

Tracy Cupper is the most effective operations executive I've ever worked alongside. She can drive operations from strategy to initial execution all the way through iterative continuous improvement.”

—Mike Evans, Co-Founder, GrubHub

“Tracy has brilliantly led HR functions, Operations with strategic actions that drove growth and never lost sight of the most important members of her circle, the associates and customers. Her innate ability to see the customer’s needs and where the value is required are indeed impressive.”

Steve Yarber, Director, Global Operations Improvement, Watlow Electric Manufacturing Company, Over 30+ years Continuous Improvement in Manufacturing, Healthcare, Military

“Tracy is the most people-centered leader I’ve worked with. She has a rare ability to create systems and environments where employees feel genuinely seen, supported, and empowered—and the results speak for themselves. Her work doesn’t just improve performance, it transforms culture.”

Joshua Evnin, Founder, President, and CEO, Fixer Services